South Korea: K-pop/hallyu tourists by origin 2023

According to a survey conducted in South Korea throughout 2023, around 22 percent of Japanese tourists stated that they visited the country for K-pop and other hallyu-related experiences. "Hallyu" translates to Korean Wave and describes the popularity of South Korean cultural products outside its country borders.

Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2023, by origin

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Release date

May 2024

More information

Region

Worldwide, South Korea

Survey time period

every month in 2023

Number of respondents

16,196 respondents

Age group

15 years and older

Special properties

visiting for less than 90 days, transferring passengers, soldiers, as well as crew excluded, unless the purpose of travel was tourism

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Respondents count by country was as follows:
Japan: 1,963
Philippines: 512
Mainland China: 1,588
Hong Kong: 868
India: 385
Malaysia: 678
Taiwan: 1,263
Thailand: 824
United Kingdom: 488
Australia: 639
Indonesia: 664
Singapore: 873
Russia: 332
Vietnam: 521
Canada: 537
United States: 1,444
Germany: 496
Middle East: 583
France: 497
Mongolia: 359